NEW MODEL
DEFY.
Competitors.
Convention.
Your Expectations.
The Odds.
Gravity.
So… after a 45+ year career
providing marketing services
for clients, I am pivoting.
I will no longer
be the match
consumed by the flame.
Instead of retainers
and other fees,
I am ready to put
my feet in the fire
with my clients.
Of course it has
to be the right client:
specifically, a funded
start-up or SMB
company looking to pivot
with a novel/propreitary
product or service.
And the thought of
paying fees to a
marketing consultant
or CMO has to make you
gnash your teeth.
Instead you are looking to
leverage that rare bird:
a marketing expert
who is ready to take
the same risks as you.
Well… I’m your guy.
Of course all the tumblers
have to click into place.
We have to like each other.
And trust each other.
And cut a deal for equity
or rev share or percentage
of sales that makes us
both feel warm and fuzzy.
And the product or service
truly has to be novel
and non-commodity.
You’re just wondering
who, what, where and how
to hit your market.
Or perhaps there are
other markets that
may never have
crossed your mind.
That’s where I come in.
I develop a strategy with you,
create the assets/marcomm
& manage the program with
complete responsibility for
Return on Marketing Spend.
Because sales and revenue
that results in profits
is the name of the game.
Only this time,
your game is also my game.